SEO Business in a BoxAI-powered SEO business, ready to open
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Your Starter Box

Your free Starter Box: 30-day launch checklist, audit and proposal outlines, onboarding checklist and an AI prompt pack.

Welcome to the box. Here’s everything in your free Starter Box. Bookmark this page, copy what you need into your own docs, and work through the 30-day checklist one day at a time.

Your first move: read Start Here, then open Lesson 1 of the free course.

1. The 30-day launch checklist

Week 1: Open the box

  • Day 1: Take the Which Box Fits You? quiz and choose one SEO business model
  • Day 2: Pick a niche you can reach (industry, location or both)
  • Day 3: Set up your tool stack: Google Search Console, GA4, an AI assistant, a notes/SOP folder
  • Day 4: Write your one-sentence offer: “I help [who] get [result] with [service]”
  • Day 5: Register your business name and a professional email
  • Day 6: Draft your service menu (audit, project, retainer)
  • Day 7: Review the week; write down three questions to research

Week 2: Build the engine

  • Day 8: Build your site’s five core pages (home, services, about, case studies, contact)
  • Day 9: Research 30 keywords your clients’ customers search (Keyword Idea Box)
  • Day 10: Publish your first helpful article
  • Day 11: Add schema to your site (Schema Generator)
  • Day 12: Set up Google Business Profile if you serve a local area
  • Day 13: Create profiles on LinkedIn and one other channel your clients use
  • Day 14: Audit your own site (SEO Site Audit) and fix the top issues

Week 3: Get clients

  • Day 15: Build a list of 50 prospects in your niche
  • Day 16: Run quick audits on your top 10 prospects
  • Day 17: Send 10 personalized outreach messages with one useful finding each
  • Day 18: Post one piece of content showing a before/after or a tip
  • Day 19: Follow up; book discovery calls
  • Day 20: Price your packages (Pricing Calculator)
  • Day 21: Prepare your proposal template (Proposal Generator)

Week 4: Deliver and systemize

  • Day 22–23: Run discovery calls and send proposals within 24 hours
  • Day 24: Write your onboarding checklist (below)
  • Day 25: Build a simple monthly report template
  • Day 26: Automate one repetitive task (lead capture → CRM, or report reminders)
  • Day 27: Ask for a testimonial or a referral from anyone you’ve helped
  • Day 28: Publish a mini case study, even from your own site
  • Day 29: Review what worked; double down on the best lead source
  • Day 30: Plan month two, and open the next box

2. SEO audit outline

  1. Snapshot: business, goals, main services, top competitors
  2. Technical: indexing, HTTPS, speed, mobile, sitemap, robots.txt, broken links
  3. On-page: titles, descriptions, headings, content depth, internal links
  4. Local (if relevant): Google Business Profile, reviews, NAP consistency, citations
  5. Content & GEO: gaps vs. competitors, question coverage, structured data, author signals
  6. Authority: links and brand mentions compared to competitors
  7. Top 5 priorities: impact vs. effort, what you’d do in the first 90 days

3. Proposal outline

  1. Executive summary: their goal in their words
  2. What we found: 3–5 audit highlights with screenshots
  3. The plan: phase 1 (fix), phase 2 (build), phase 3 (grow)
  4. Deliverables and timeline
  5. Investment options (2–3 packages)
  6. How we report and communicate
  7. Next steps and acceptance
Never promise specific rankings or traffic numbers in a proposal. Promise the work, the process and the reporting.

4. Client onboarding checklist

  • Signed agreement and first payment received
  • Welcome email with timeline and point of contact
  • Access: Search Console, GA4, CMS, Google Business Profile (use user invites, never shared passwords)
  • Kickoff call: goals, priority services/locations, brand voice, competitors
  • Baseline report saved (rankings, traffic, conversions, AI visibility checks)
  • Shared folder and task board set up
  • First 30-day plan sent

5. AI prompt pack

AI Prompt: niche finder

I'm starting an SEO business. My background is [your background] and I live in [city]. Suggest 10 niches (industry + location) where businesses depend on search for customers, can afford a monthly SEO retainer, and are reachable by me. For each, give the typical customer search, why SEO matters to them, and one way to reach the owners.
AI Prompt: outreach message

Write a short, friendly outreach email to the owner of [business] in [city]. I noticed [specific finding from their site]. Offer one quick fix they can do themselves, then offer a free 15-minute walkthrough of the rest. No hype, no guarantees, under 120 words.
AI Prompt: content brief

Create a content brief for the keyword "[keyword]" for a [business type] in [location]. Include: search intent, target reader, suggested title (under 60 characters), H2 outline with question-style headings, facts to verify, internal link ideas, and one original insight only this business could add.
AI Prompt: monthly report summary

Here are this month's SEO results for [client]: [paste metrics]. Write a plain-English summary for a busy business owner: 3 wins, 1 thing to watch, and what we'll do next month. Tie it to their goal of [goal]. Under 150 words. No jargon.

Start Lesson 1 More prompts