Price a monthly retainer from real inputs: hours, hourly rate, tool costs, contractor costs and target margin. See the recommended price and your break-even.
💵
Pricing Calculator
Price retainers from hours, costs and target margin.
Loading tool…
How to use the Pricing Calculator
- Estimate monthly hours per task for one client.
- Add your costs and your target margin.
- Use the recommended price as a floor, then adjust for the value you create.
Pro tip: Price the outcome, not only the hours. The calculator gives you a floor so you never undercharge.
More free tools
🩺
SEO Site Audit
Scan any page for 25+ on-page, technical and AI-search signals.
🏷️
Meta Tag Generator
Write titles and descriptions with a live Google preview.
🔑
Keyword Idea Box
Turn one seed keyword into hundreds of grouped ideas.
🧩
Schema Generator
LocalBusiness, FAQ, Article, HowTo and Organization JSON-LD.
📝
Proposal Generator
A ready-to-send SEO proposal in under two minutes.
💵
Pricing Calculator
Price retainers from hours, costs and target margin.
Get the free Starter Box
The 30-day launch checklist, audit and proposal outlines, onboarding checklist and an AI prompt pack. Free, instantly.